The majority of Canadians would appreciate a charitable donation being made in their name instead of receiving a traditional holiday gift, says new survey

CISION
By: World Vision Canada
Photo: Courtesy of Alpaca Culture
 
Original content from CISION

Nearly half of Canadians see causes focused on children as being the most appealing

MISSISSAUGA, ON, Nov. 15, 2017 /CNW/ - As the holiday season approaches, many Canadians will once again be on the lookout for the perfect gift for everyone on their list. While the latest tech gadget or trendy toy will be in high demand, a new Ipsos poll conducted on behalf of World Vision Canada finds that a majority of Canadians (58%) would appreciate a charitable donation being made in their name instead of receiving a traditional holiday gift. Yet while many are open to the idea, only one in three Canadians have ever actually made a charitable donation in someone else's name as a gift.

According to the poll, the majority of Canadians (75%) who have never given a donation in lieu of a gift just haven't thought of it. While some may fear the recipient will be disappointed, most (76%)Canadians who have gifted a donation in the past say the recipient appreciated the gesture.

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Read the rest of this story at CISION.