Hong Kong Event Highlight

Photo: By APLF

Photo Caption: Consumer & Fashion Trends Talk presented by Jayne Fashion Agency, France.  

The economical, sociological & cultural environment has deeply changed fashion consumption habits and today’s consumer trends revolve around the following ideas; «fashion as an experience» which means going back to basics and experiencing fundamental values and emotions but also the «assertiveness of individual identities and personalities» within a globalised context.

Long term fashion trends reflect this through inspirational themes such as «Extreme unicity», «All or nothing, contradiction rules!» or «Genderless & low-pressure dressing» or even «Fashion as a divertissement»!

For more industry seminars, stay tuned to our social media channels or http://www.aplf.com/.

Other presenting companies included Inside Fashion, Alpaca Culture, Fashion Snoops and http://www.ooparis.fr/.

Read more about APLF here.